Business to Business Marketing, 1st Edition
- Publisher
- CengageBrain
- ISBN
- 0324315449
- Description
- BUSINESS TO BUSINESS MARKETING covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organizations, companies, purchasers and suppliers.
- Availability
- Price
- 104.99 USD
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